Event Management

15 Years as Event Planner | Brand Strategist | Storyteller | Team Leader
A highly skilled marketing and event planning professional with expertise in Adobe Creative Suites, digital marketing, and brand development. With a proven track record in executing 100+ successful engagement events per year and driving significant growth in both sales and social media engagement, I excel in creating targeted marketing strategies that resonate with diverse audiences.

Below are examples of just a handful of the events I have planned over the past 15 years.

Husky Eats - Interactive Student Outreach

200+ Attendees Each Event | 15+ Events Annually

Plan and coordinate with Chefs, Directors, and Staff multiple hands-on events for student engagement every month. These take place in dining halls and across campus.

Advertise to the students through digital ads, newsletters, printed posters, and social media.
See an average of 20% higher satisfaction scores on dates of events.
Establishing partnerships with student groups and departments for additional events and support.

Mind Trekkers-Traveling STEM Roadshows

10+ Events Annually | 100-5,000+ Attendees | 50+ Volunteers | 3 Speakers | 6 Years

Oversaw planning of Mind Trekkers, a nationally acclaimed traveling STEM roadshow, bringing high-energy, hands-on, STEM festivals to communities around the United States.

Led strategic marketing initiatives for each festival including designs for event advertising, media purchased, press releases, and all communications.
Secured over $115,000 in grant funding for youth outreach programs from government agencies, corporations, community foundations, and private donors.
Planning of VIP Luncheon for sponsors including coordinating speakers, luncheon layout, menu, and A/V for presentation.
Planning and set up of a Summer Youth Programs booth at each event, including swag, videos, flyers, posters, and raffle for follow-up with potential customers.
Pre and post attendee, teacher and volunteer survey analysis.

Summer Youth Programs

1,500+ Attendees Annually | 6 Weeks | 65+ Staff | 6 Years

Directed and led planning of Summer Youth Programs, educational week-long explorations of college and career opportunities for students in grade 6-12.

Hired, trained, and supervised a student staff of 65+ to ensure superior hospitality to 1500+ program customers. Communicated regularly with departments across campus to coordinate 50+ programs annually.
Developed and fostered meaningful customer relationships abroad to grow Summer Youth Program international participation by 77%.
Secured over $115,000 in grant funding for youth outreach programs from government agencies, corporations, community foundations, and private donors.
Created and implemented strategic marketing plans for programs including brand development, website update/management, media purchases, press releases, and trade shows.
Pre and post attendee survey analysis.

Husky Eats-Campus Orientation Outreach

5,000+ Attendees | 7 Presentations | 7 Tabling Events

Coordinated event participation and strategic messaging shared with students before and during campus move-in and orientation to educate students on dining apps, programs and events.

Planned and executed a new student webinar with five campus departments, reaching 375+ attendees before arriving on campus.
Presented key dining messaging to 1,500 first year students.
Led booth design and execution for on-campus student engagement events reaching over 3,500+ students.
Efforts led to record use of mobile dining app, averaging 192,000+ views per month.

Husky Eats-Farmers Market

250+ Attendees/Week | 8 Events | 15 Volunteers

Led participation in a weekly community farmers’ market. Coordinated volunteers and worked with chefs to offer food samples, answer cooking questions, offer recipe cards, and swag.

Pre-Launch: Designed and coordinated a social media launch campaign with the Farmers’ Market Collective to introduce our participation and share how attendees can engage with our chefs.
Led booth design and execution weekly. Designed display items including tents and banners to draw attendees in, and takeaway materials.
Built and managed schedule to coordinate and track weekly volunteers, chef demonstrations, food samples, recipes, and track event attendance.

Return North-Virtual Job Fair

150+ Attendees | 30+ Company Participants | Event Sponsorship Secured

Led planning and execution of Return North, a career fair to match professional job seekers with employers in Michigan’s Upper Peninsula.

Led a strategic marketing campaign and outreach to attract 30+ companies and 150+ attendees.
Coordinated online platform for participating companies to develop profiles and seek out attendees prior to the event.
Secured corporate event sponsor and coordinated local media coverage including television, radio, and press releases.

Keweenaw Young Professionals-Murder Mystery

3 Events | 110-180 Attendees| 8-10 Actors | 30+ Volunteers

Oversaw planning, design/marketing, and execution of three murder mystery fundraiser events.

Led casting call and schedule for actors rehearsals. Ensured all props were ordered or created.
Coordinated with local vendors to secure venues, arrange setup, and menus.
Set up and manage online ticket sales through Eventbrite platform.
Managed volunteer sign-up and day of task execution.
Selling out each show by leading successful grassroots marketing campaigns to promote events with a minimal budget.